Press Release 5/11/07

Dear Members of the Press,

We hope to demonstrate that there's "something else" going on here at Miracle Swimming Insititute. It is not normal. We've developed a paradigm shift in teaching. This is not hype or a joke. As sure as 2+2=4, our system works every single time and cannot possibly fail. What a relief to afraid swimmers.

Why do we say, "A Breakthrough in Teaching That Will Change All Teaching? Because our teaching is based on universal principles of teaching and learning that we haven't seen anywhere else in the world. Maybe we discovered them. We think so.

Why does every single student rave about class?

Who would place the comments of every single student on their Testimonials page instead of only selected comments?

Why do students say, "I can't imagine why this isn't the universal way swimming is taught."?

Angles:

• A swimming class for an invisible population, the majority of the American adult public

• A class that works where all else fails

• A breakthrough in teaching that will change all teaching. We hold this conviction.

• How can this swimming class offer a money-back guarantee and not go under?

• Springtime: get ready for summer

• Summer: everybody's having fun but me

• Autumn: there went one more summer of me sitting on the sidelines

• New Year: this year I'm going to do something about it

• Couples: overcome your water fear together

• Education: what if all teaching was conducted this way?

• Communication: what happens when we skip steps?

2+2=4

It has always been believed by the public and swimming instruction agencies that to overcome fear in water, one simply needed to learn to swim.

What is true, as true as 2+2=4, is the opposite: that in order to learn to swim, one must overcome his/her fear in water. Why? Because someone who panics is not in control; and someone who is not in control can't learn what to do with her arms and legs. Simple as 2+2=4.

Don't take our word for it! Click on any logo to read about us in some of the media that have featured us:

Call us!

We have the answers that beginning swimmers seek.

Tell your audience about our work. Better yet, travel with us

and see the transformation unfold.

Be in the presence of miracles... the students' word.

941-921-6420

1-800-723-7946

Since 1983